Article Per Year (5 Year)
p-Index From 2019 - 2024
4.393
P-Index
This Author published in this journals
All Journal Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Komunikasi dan Budaya Jurnal Sistem Informasi Universitas Dinamika Communicator Sphere Tekmulogi: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi
Achmad Yanu Aliffianto
Fakultas Ekonomi Dan Bisnis Universitas Dinamika
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS

 1 
Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni Rudi Santoso; Achmad Yanu Alif Fianto; Martinus Sony Erstiawan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18163

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing. Research limitation : This research only focuses on two variables, namely digital marketing and brand image.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdul Aziz Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Agung Tri Yunanto Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Andreas Alfred Savero Putra Anisah Khoirotun Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Brian Harmanda, Brian Candraningrat, Candraningrat Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dhika Yuan Yurisma Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dwi Ayu Rakhmawati Dwiki Setya Prayoga Edwin Indra Tesno Evi Farsiah Utami, Evi Farsiah Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Gede Danu Arya Santika Hardman Budiardjo, Hardman Hardman Budiharjo Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Januar Wibowo Jessy Octavia Andrele Karsam Karsam Mahardika Prasetya Martinus Sony Erstiawan Moh Afrizal Ghozali, Moh Afrizal Much. Rahmad Hidayat Muh Bahruddin Naomi Natassia, Naomi Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Norma Amaliah Novan Andrianto Novan Ardianto Nur Dyanto Riski Ridhani, Nur Dyanto Riski Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rachmat Isa Asera Nempung Rahayu Shinta Raissa Daniswara Riska Ajeng Anggraini Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Shinta, Rahayu Sigit Prayitno Yosep Siti Asiyah Sri Suhandiah Stephen Lauwrentius, Stephen Sugiharto Adhi Cahyono, Sugiharto Adhi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries